Content marketing is one of the hottest trends that has been holding up a position in the internet marketing industry for years. It is much more than just a buzzword. Business and brands go through a perpetual brawl for finding the best useful content marketing tools.
Of all the available means for online marketing, video-based content marketing is a trend that has been stirring up a storm for a while now. It is a great way to engage an audience and reach out to a broader range of spectators.
For people who do not know what an explainer video is, mentioned below is the basic definition, which they can use for future references.
An introduction to explainer videos:
Explainer videos are short videos, which can be used for explaining, introducing and elaborating a topic. Usually, they are used to telling stories and giving product descriptions.
If you go over the internet, you will find a vast variety of explainer videos, which include animated custom video, whiteboard explainer video, motion graphics, stop motion, live action and a lot more.
The primary purpose of an explainer video is to demonstrate a subject in a forthright and proficient fashion.
Why does your business need an explainer video?
Before getting to the point where the steps for creating an explainer video are discussed, you should know precisely why your business would need one.
There are many reasons for which a business might need an explainer video, the fundamentals of which are affordability and effectiveness in making an impact.
Necessary steps that you need to take for creating an explainer video:
For creating an explainer video, you will have to follow a few essential steps, which are given below.
Step 1: Write a Script that slays!
You need to write a story that makes an impact; creating a video is a process that cannot be improvised on the go. Therefore, you need to invest your time in creating a script that clicks. The script to your story will be the backbone of your explainer video.
While writing a script, you need to keep in mind that you are creating your content for identifying and summarizing your brand, product and service. An explainer video can be a thirty-second video or a minute video. Consider the time frame and balance out the information that you will deliver in that amount of time. If you are making a video that is 30 seconds, you can adjust an average of 80 to 90 words in it, if your video is 60 seconds you can change anywhere between 150 to 160 words in your video. Identify the balanced ratio that works for you.
The hardest part about making an explainer video is keeping your information to the point, brief and as crisp as possible for doing that you will have to brainstorm a lot and identify the audience that you are targeting. You should also know the reason why you are making an explainer video.
Step 2: Select an art style
The art style does more than giving a face to your film. It sets the tone throughout the video. Therefore, you have to careful when you are selecting an animation style. Several animation styles from which you can choose are available online, which include:
- Stop motion
- Two-dimensional Vector-based animation
- Three-dimensional computer animation
- Motion graphics
- Traditional animation
- Clay animation and many others.
The right choice will serve your purpose in the best possible way.
Step 3: Start drawing!
After when you have decided, the animation style that you will work with, you should get down to drawing for your video. While drawing, you need to keep in mind that for an animated explainer video, a minimalistic approach works best.
You should be delivering the information that you need to in a simplistic fashion. This is what works best when you are explaining to your audience. Coming over from every corner of the screen will only destroy your effort. Your audience will not be able to keep up with the information that is being delivered.
The universal rule is to “keep it simple and interactive” for making it memorable.
Step 4: Give your character a voice
After creating your animation, you will have to add audio to your video that includes voiceovers and background music tracks, which should not be loud enough to overshadow your message.
For a voiceover, make sure that the quality of your recorded voice is good enough to sound clear and professional. Your pronunciation should be correct. Furthermore, you should make sure that you are not pacing through the script at some points. Read in a steady style; listen to your recording to make sure that it is comprehensible.
Step 5: Share your effort with your audience
After when you are done, creating your explainer video, you should share it with an audience after doing a final review. Share your content with the right audience. Get your message across by using the power of captivating storytelling and conviction. However, before you do so make sure that you have followed all the necessary steps mentioned above.
