Just like any product, apps can’t succeed without marketing tactics that reach their target audiences.
Since the app stores are overwhelmingly huge, you need to use every marketing trick in the book so your unique app can stand out from the crowd.
If you want your boost mobile app, follow these tips on marketing tactics.
Work on ASO
If you want to boost your mobile app downloads, it’s important you do app store optimization.
ASO is a process of optimizing your app’s visibility in the app store so it can rank higher on the search engine. Since search rankings are critical for the number of app downloads, this tactic is a must for your project. The major benefits of a great app store optimization are increased organic installs and reduced costs of user acquisition.
In order to optimize your app for the store, do keyword research and accordingly adjust the name of your app. Knowing which keywords are the most relevant to your target audience will help you decide on the title. The keywords in the title will bring the biggest amount of search traffic to your app.
According to app insights from Google, 40% of apps are found through search engines, making it the most common method of discovering products in the app store.
It’s critical that you put in the time to work on your ASO if you want new users to discover and download your app.
Encourage and display customer reviews
Customer reviews play a key role in convincing new users to download your app.
Displaying customer reviews is a great marketing tactic for landing a great first impression.
In order to win new users over, you need to use positive reviews as social proof of the great experience your app gives.
The reviews need to be highlighted and recognizable so that visiting potential users are instantly convinced of your app’s quality.
While creating a high-satisfying user experience isn’t a marketing task, encouraging customers to write reviews is. Make an effort to ask your users for a review after they’ve used your app. Encourage them to send reviews directly to you in case they’re dissatisfied, so no negative feedback is visible to the app store visitors.
Research by Apptentive has found that 50% of mobile users won’t consider downloading an app if it has a 3-star rating. In addition, jumping from a 3 to a 4-star rating can increase downloads by a staggering 92%.
Reviews have an enormous impact on how many users will download your app. Use the positive experiences of your users to your advantage and encourage users to leave reviews.
Promote it on channels and sites that your audience frequently visits
Using your audience’s favorite channels and websites is a bona fide way of getting your app noticed by the right crowd.
Your marketing plan includes many tactics to promote your app.
One of those tactics is making promotion deals with the channels your audience visits frequently. Having your app featured on a blog or a website that your target audience looks up to can have a huge effect on the number of users that search for your app and try it out.
This is why it’s important to compile a list of channels, websites, and podcasts your audience visits as part of your mobile app business plan and use them to boost downloads and searches. Using different channels brings a lot of outside value to your marketing because established websites have their own marketing teams that can make review videos and content that additionally promotes your app.
If you want your app to have a community-wide reach that will supercharge your download rates, find out what channels your audience is visiting and ask them to review or promote your app.
Influencer marketing
Influencer marketing a great way for your app to reach a massive crowd.
Having a popular influencer do a shoutout or a review of your app will help boost downloads, build user popularity, and trust. Using them as part of your tactic is a proven way of promoting apps on social media. Their specialty is product recommendation based on personal experiences, influencers are the ideal tactics for promoting your app.
Using influencer marketing is less intrusive than most outbound marketing initiatives. Most influencers are present on multiple platforms, like Instagram, YouTube, Twitter, and Facebook, which means their word of mouth will reach a huge number of users. How you identify the key influencers relevant to your industry will determine the success of the promotion.
A report by MediaKix has found that 48% of marketers claim that the ROI from influencer marketing is better than other marketing channels, while 41% say the returns are equal to other channels.
Since app downloads thrive on positive reviews and trust, influencer marketing is the ideal way for your app to reach a massive crowd. You don’t have to necessarily look for influencer superstars, but for relevant influencers with a proven track record of following.
Conclusion
Since you’ve worked so hard to deliver the best possible app to your audience, it’d be a shame to neglect its marketing plan.
The marketing tactics you use will determine if your app meets its download goals in the long run. While figuring out the ins and outs of your app marketing is hard at first, it’s absolutely critical for the success of your app.
Follow the tips we’ve discussed and you’ll boost your mobile app downloads in no-time.
